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Let’s Take a LookInterestingly, another one of these emails just landed in my inbox. I’m unsure what trademark this indicates, so let’s unbox it now and see what we have. The document sports an official-looking heading of Patents-Trademark Services addressed to me and Trademark Factory®, originating in...

THINKING OF TRADEMARKING YOUR BRAND? The answer is that it depends. I know this can be a frustrating answer, so let me elaborate a little bit. There is a  wide range of situations in which a hashtag comes to be associated with your brand, so let’s break it down...

The Dumbest Advice: "Don't worry about trademarks until you get big. Once you get big, then you will be able to take care of all that.", Why is this the dumbest trademark advice? Because successes don't just happen, they require a lot of work, time, thought, and effort. Putting so...

How It WorksAccording to the World Intellectual Property Organization, the Madrid Union covers 121 countries representing more than 80% of world trade. Upon filing your international trademark application, each of the designated countries will independently review your application. For example, you apply for your international trademark by selecting China, Brazil,...

First Sign That You Need to Trademark Your Brand#1. You spend time, money, and energy advertising your brand. Now you spend countless hours and thousands of dollars running ads, exhibiting a tradeshow, attending networking events, creating marketing for your business because you want the world to know that you...

As many of you know, we have 3 different trademarking do-it-for-you packages. They are All-inclusive, I Feel Lucky, and Ultimate. And we're doing a separate video for all of them. This video is about our I Feel Lucky package. If you saw the video about our All-Inclusive package, the All-Inclusive...

So as you may know, we have 3 different packages that we offer for our do-it-for-you trademarking services. We have All-Inclusive, we have I Feel Lucky, and we have Ultimate. This video is about the Ultimate package. If you want to know about other packages we have separate videos for...

Trademarks vs Car insuranceThere are three similarities and three differences between trademark registration and car insurance. Let's start with similarities first. Number one - you MUST do both even though you don't want to do either. So both are necessary "evils." You've got mandatory car insurance. You don't have mandatory...

How to Trademark a NameBefore we get into the actual formula, let me make a couple of remarks. So, we call TMs into Rs a brand protection formula. TM refers to an unregistered trademark, which means you yourself think it's your trademark. You don't need a lawyer to do that...