Supplemental Register BenefitsA supplemental registration is far better than no trademark. You can still use the circle R, and. 99.9% of people will not realize it is in the supplemental register. Additionally, it allows you to bring suit in federal court instead of individually protecting your brand in state

Trademarking Strategies For Life And Business CoachesI recently shared a stage with Lisa Sasevich, who is one of the most well-known trainers in the field of helping life coaches and business coaches build their products, build their systems, build their businesses, and we had a really great time talking to

THINKING OF TRADEMARKING YOUR BRAND? If you have a brand that a name or a phrase written in a fancy font, how should you go about trademarking that? It can feel like a sacrifice to change the look of your brand for your trademark. You may be wondering, should you

What is the difference between trademarks and trade names, or company names? Trade names, or company names, are designed to identify the company, the business. They are designed to identify YOU. Whereas trademarks are designed to identify a product or a service. And there is a big, big difference. So

What Is Trademark Use?The use of a trademark, or using a trademark sign, is a legal term that's not really the same as the common-sense use of the word. When I mention somebody's brand, I'm kind of using it. When I say I have an Apple phone or an

Trademark Services Tip: What is Trademark Use?Alright, a few important introductory words of wisdom. Since we're going to be talking about specimens of use, it's important to understand what "use" actually is. "Trademark Use" is a legal term that relates to using your brand in commerce as a trademark

What Is Assignment?On the other hand, a Trademark Assignment Agreement Is a sales contract where you sell your brand to another party who becomes the new owner of your trademark. Assignment Agreements are typically straightforward and require little contractual language because a sale is a sale. Subjects like transfer

THINKING OF TRADEMARKING YOUR BRAND? Different industries focus on trademarking different things. Depending on what you do, you may choose to file for a service name trademark, a product name trademark, or a logo trademark. Many service industries are extremely competitive. They are often highly populated with key players, like

The©Many brand owners mistakingly place circle C with their brand, indicating their copyright. However, copyright does not protect brands; it protects content creation. When you employ the circle C symbol—indicating copyright ownership next to your brand, you are broadcasting to the market that you know nothing about intellectual

THINKING OF TRADEMARKING YOUR BRAND? When is the right time to trademark your brand? If you're asking yourself this question, it means you see potential or actual value in your brand. You wouldn't be attempting to protect something that is completely worthless, right? If you think your brand is (or

THINKING OF TRADEMARKING YOUR BRAND? Most businesses have a logo. Is it important for all of those businesses to have trademarks surrounding their logos? How can we tell when we should? The short answer to this question is found in our own tagline, "If It's Worth Promoting, It's Worth Protecting®

1. Doesn’t prevent CopycatsIt is a common misconception that registering your brand's trademark can help you prevent other brands from entering the same market or offering similar services or products. Whilst this may seem like an attractive solution to protecting your brand, the truth is that trademarks will only

Rip-off Number OneFailure to perform a comprehensive trademark search before filing is the first rip-off; Their goal is to get you in the door, file for your trademark, and then see what happens. This ploy is the strategy of many trademark companies and law offices and a big problem for

What Should You Add?What if you add something and change it to Microsoft Software Solutions? The answer is still no because you are adding only descriptive words, and Microsoft remains the dominant identifier. Nothing indicates to the consumer that this mark is uniquely yours. The purpose of your trademark