trademark basics

Trademarks are the distinctive identifiers that set businesses apart in a competitive marketplace. Understanding the nuances of trademark similarity is crucial for companies aiming to establish a unique brand identity while steering clear of potential legal disputes. This article delves into the multifaceted process of assessing trademark similarity, examining the...

NARRATOR: Marilyn designed a shoe that's going to revolutionize the fashion industry. MARILYN: Yeah, I came up with this idea that if you place this rubber lizard along the insole, shoes become extremely comfortable, and no matter how hot it is, your feet don't sweat. MARILYN: I bet there's gotta...

NARRATOR: Mike is an app developer. He just created a cool app for iPhone. He decided to trademark its name. MIKE: Doesn't seem too complicated, you just file an application, and it gets registered, right? TRADEMARK FACTORY: Some people think that trademark registration is super simple. This is not so....

10 Things to Know Before You Apply for a Trademark#1 It's going to take a long time. #2 Trademarks are registered on a per-country basis. #3 You must start with a proper trademark search. #4 Trademarks only cover the goods and services listed in your application. #5 Be prepared...

If you’re diving into the world of trademarks, you’ve probably come across the term dead trademark and wondered, what is a dead trademark? Or maybe you’re asking, what does it mean when a trademark is dead? Whether you’re a business owner, entrepreneur, or just curious, this...

When starting a business, protecting your brand is just as important as launching your product or service. One of the most common questions new entrepreneurs ask is: Does forming an LLC protect my business name from being used by someone else? The short answer: No, forming an LLC does not...

Who Owns the Copyright?Just because you pay someone to create something for you, to paint an image, or design your logo doesn’t mean you own the copyright or other intellectual property in that image. The creator of any material or image automatically receives copyright protection for their work...

Set the Stage Andrei!Initially, when the first trademark laws were being adopted, you could only trademark brands that covered physical products. You couldn't trademark brands to cover services. Then, at some point, they figured out that, hey, the brand is equally important to companies that offer services, they should...

THINKING OF TRADEMARKING YOUR BRAND? There are a few things you can trademark: product names, service names, taglines, logos, and a few other things. But product names were the original reason for trademarking. When someone had a product that was legitimate and physical, there was often a brand name attached...