Our latest blog posts

In today's competitive business landscape, trademark purposes are to establish a strong brand identity. It has become an essential aspect for companies seeking to create a lasting impression on their target audience. One crucial element in building and maintaining a robust brand is the effective use of trademarks, which serve...

Protecting your brand starts with checking for existing trademarks. If a new mark closely resembles an already-registered trademark, particularly within the same industry, it can lead to claims of trademark infringement, potentially resulting in legal action and damages. To avoid potential lawsuits, conducting a search before you register your trademark...

Imagine spending years building a brand identity, only to face a lawsuit because another company claims your business name or logo is too similar to theirs. The result? You could be forced to change everything, costing you time, money, and effort. This nightmare could become a reality if you don't...

This article aims to provide a comprehensive understanding of the difference between descriptive and suggestive trademarks. Trademarks play a crucial role in branding, and it is essential to comprehend the distinctions between these two types. By defining descriptive trademarks and exploring suggestive trademarks, this article will delve into their legal...

When launching a new venture, excitement often runs high — but skipping important legal steps can cost your startup dearly. One of the most critical and often overlooked steps in building a strong brand foundation is conducting a trademark search before finalizing your business or product name. At Trademark Factory®, we...

This article provides a comprehensive overview of the fundamentals surrounding trademark royalties. It explores the definition of trademark royalties, delves into key factors that influence royalty rates, examines various types of royalty agreements, and explains methods and formulas for calculating trademark royalties. Additionally, it offers insights on negotiating royalty agreements,...

A trademark can be more than a defensive asset. With the right partner and agreement, it can help a brand enter new product categories, territories, and sales channels without the owner building every operation internally. The opportunity comes with a serious condition: the trademark owner must control how the mark...

If you've created a unique business name, product name, tagline, or logo and started using it in the marketplace, you may already own valuable common law trademark rights—and you may not even realize it. In fact, gaining a common law trademark is free: you don't need to file anything...

At TrademarkFactory®, we know that building a strong, defensible brand starts with a critical first step: making sure your trademark is available. Conducting a comprehensive trademark search—which includes both a preliminary trademark search and a full trademark search—helps protect your investment and avoid costly surprises down the line....