Our latest blog posts

This article provides a comprehensive overview of the fundamentals surrounding trademark royalties. It explores the definition of trademark royalties, delves into key factors that influence royalty rates, examines various types of royalty agreements, and explains methods and formulas for calculating trademark royalties. Additionally, it offers insights on negotiating royalty agreements,...

If you're wondering how does trademark licensing work, you're not alone. Licensing trademarks is a smart way for businesses to grow, generate revenue, and build brand awareness — but it has to be done carefully and legally. In this guide, we'll walk you through how to license your trademark, explain what...

If you've created a unique business name, product name, tagline, or logo and started using it in the marketplace, you may already own valuable common law trademark rights—and you may not even realize it. In fact, gaining a common law trademark is free: you don't need to file anything...

At TrademarkFactory®, we know that building a strong, defensible brand starts with a critical first step: making sure your trademark is available. Conducting a comprehensive trademark search—which includes both a preliminary trademark search and a full trademark search—helps protect your investment and avoid costly surprises down the line....

This article aims to provide a comprehensive overview of the various types of trademark licenses. It offers an objective and impersonal analysis, devoid of personal pronouns, in order to present the information in a knowledgeable and precise manner. The article is structured with meticulous detail to cater to an audience...

Understanding Trademark SymbolsTrademark symbols are essential tools for businesses and individuals to protect their brands, products, and creations from unauthorized usage. It is essential to understand the types of trademark symbols, when and how to use them, and the legal implications of using them to ensure that your intellectual property...

REQUEST A FREE CALL WITH AN ADVISOR NOW Registering a trademark is a crucial step in protecting a company's intellectual property and securing long-term competitive advantages. However, entrepreneurs often face common challenges during the trademark registration process, which can lead to rejection or insufficient protection. This article highlights common trademark...

In today’s modern world, consumers are continuously exposed to trademarks in everyday life. Consider Band-Aid, Jacuzzi, Super Glue, Pampers, and ChapStick—many people subconsciously regard these trademarks as actual product names rather than brand identities. However, these massive companies didn’t achieve this level of recognition overnight. They developed...

Brand owners in the United States often face a crucial decision when it comes to trademark protection: whether to file a national trademark application with the United States Patent and Trademark Office (USPTO) or opt for international trademark registration under the Madrid Protocol. While both options provide legal protection, they...