trademark basics

Hi, I'm Andrei Mincov, and I'm here to share the 7 red flags you should watch out for when you shop around for trademarking services. I founded Trademark Factory® because I saw thousands of brand owners ripped off by all sorts of websites and law firms who hide behind terms...

What Should You Add?What if you add something and change it to Microsoft Software Solutions? The answer is still no because you are adding only descriptive words, and Microsoft remains the dominant identifier. Nothing indicates to the consumer that this mark is uniquely yours. The purpose of your trademark...

Accepting the Trademark ChallengeMy mentor Dan Lok challenged me to create this video. He's like, “Andrei, you've got a ton of those long videos where you go through every little detail about trademarking. Why don't you create a short video that summarizes what people really need to know about trademarks...

Why Trademarking MattersI've posted hundreds of videos about trademarks. I've got videos about what to trademark, where to trademark, when to trademark, how to trademark, who to trademark with, and a million other topics. In this video, I will summarize some of my older videos and talk about the benefits...

Can I Trademark a Brand Before It Is Launched?You may be wondering: Can you trademark a name, logo, tagline, or anything before you become known through that brand in the marketplace? And the answer is yes. We can even tell you how to trademark a brand. Filing for trademark...

What Is Intellectual Property?So let’s get started, first of all, intellectual property as a term is an umbrella term. It comprises completely different areas of law that vary in some very important aspects. So when you say “I own intellectual property,” it’s really meaningless unless you really...

The Right Brand Name Can Garner SuccessOK, so here are the 4 things your brand must be to be truly successful. As long as your brand has these 4 not-so-secret ingredients that I'm gonna share with you in a moment, you will have a powerful brand that will help you...

The Dumbest Advice: "Don't worry about trademarks until you get big. Once you get big, then you will be able to take care of all that.", Why is this the dumbest trademark advice? Because successes don't just happen, they require a lot of work, time, thought, and effort. Putting so...

First Sign That You Need to Trademark Your Brand#1. You spend time, money, and energy advertising your brand. Now you spend countless hours and thousands of dollars running ads, exhibiting a tradeshow, attending networking events, creating marketing for your business because you want the world to know that you...