faq

The Marketing PerspectiveStarting with the marketing perspective, again the brand needs to set you apart. That's really the reason why the trademark offices and trademark laws around the world don't allow you to trademark descriptive terms because the point of a trademark is to not let you own the category....

THINKING OF TRADEMARKING YOUR BRAND? Right now, the term "trademark" covers both product names and service names, products, and services. It works very similarly to how product names have always functioned, which we also have a short clip about. For a while, there was a differentiation between trademarks that would...

Money from Thin Air?If you think George Clooney's name is the reason for such a fantastic sale price, think again. Diageo could hire Mr. Clooney to advertise all their drinks, existing lines, and brands for much less than $1 billion. Instead, they paid him $1 billion to acquire the...

How Long Does a Registration Last?After surviving the lengthy process of application, approval, allowance, and ultimately registration, the initial term in most countries is ten years from that registration date. However, the European Union and Australia are among those that count the ten years from the filing date. There...

How Should I List Products and Services in My Trademark Application?A common question people ask is, “What’s the best way to list my products and services in my trademark application?” This is a good question, and the answer may be more complex than you think. Just a reminder:...

The Right Brand Name Can Garner SuccessOK, so here are the 4 things your brand must be to be truly successful. As long as your brand has these 4 not-so-secret ingredients that I'm gonna share with you in a moment, you will have a powerful brand that will help you...

How To Protect Your Brand On Amazon?If you sell your products on Amazon, making sure that you have a brand that you can enforce is super important. Because if your product is any good, you will soon notice that there are a lot of people that are trying to...

Figuring Out The Cost to Trademark Name and LogoOkay. Now, moving on to the what. Of course, you can trademark many things, but there are five brand elements that are most commonly trademarked. Here they are— 1. company name or your personal name if you are your business; 2. names...

How to Use Trademarks to Create a Sense of Uniqueness for Your Business?How do you use trademarks creatively to generate a sense of uniqueness in the marketplace, even if you don't have something unique? Jack Welch the former CEO of General Electric famously said, If you don't have a...