faq

The©Many brand owners mistakingly place circle C with their brand, indicating their copyright. However, copyright does not protect brands; it protects content creation. When you employ the circle C symbol—indicating copyright ownership next to your brand, you are broadcasting to the market that you know nothing about intellectual...

THINKING OF TRADEMARKING YOUR BRAND? When is the right time to trademark your brand? If you're asking yourself this question, it means you see potential or actual value in your brand. You wouldn't be attempting to protect something that is completely worthless, right? If you think your brand is (or...

THINKING OF TRADEMARKING YOUR BRAND? Most businesses have a logo. Is it important for all of those businesses to have trademarks surrounding their logos? How can we tell when we should? The short answer to this question is found in our own tagline, "If It's Worth Promoting, It's Worth Protecting®...

The ProcessThen, the trademark office assigns a specialist (examiner) who reviews your application, conducts a trademark search, and arrives at a conclusion. They can approve your application as it is or issue an Office Action (a formal letter describing a potential issue with your application) to which you must respond...

What Should I Be Asking Myself, Andrei?This is the number 1 question you should ask yourself if you're an entrepreneur or a business owner. Ask yourself this: "What if this business could become truly successful?" “What if you could scale it the way you hoped to?" "What if you...

1. Doesn’t prevent CopycatsIt is a common misconception that registering your brand's trademark can help you prevent other brands from entering the same market or offering similar services or products. Whilst this may seem like an attractive solution to protecting your brand, the truth is that trademarks will only...

Andrei, What is the First Mindset Mistake People Make with Trademark Registration?The first mistake is focusing on the brand itself in isolation from the business that the brand is supposed to represent. And this mistake really has two sides to it. On the one hand, it's putting too much...

There is a lot more than 3, but 3 is the one that I am going to point out. So, first of all, an unregistered trademark protects you only in the geographical area where enough people know about you under that brand. So, what that means is that with an...

Rip-off Number OneFailure to perform a comprehensive trademark search before filing is the first rip-off; Their goal is to get you in the door, file for your trademark, and then see what happens. This ploy is the strategy of many trademark companies and law offices and a big problem for...